YOUTUBE GAINS DURING THE PANDEMIC FOLLOWED BY REDDIT

Highlights:

  • Social media platforms have steadily grown during the pandemic
  • Youtube, Reddit, Facebook, Instagram, are some of the biggest gainers

The pandemic hit a lot of businesses hard. But there are those which flourished. Social media platforms being one of them. As businesses shut down and work from home became a norm, one of the most visited platforms is youtube. Amongst the American audience, youtube was discovered to be the most visited platform in a research, as revealed on Wednesday.

Youtube is especially the most popular among people in between the age group of 18 to 29 years of age. This demographic also frequents Facebook (70%), Instagram(71%), and Sanpchat (65%).

The growth of youtube in the US have been rapid. In 2019 youtube was at 73% while it grew to 81% in 2021. Reddit followed the social media platform with a growth rate of 18% in 2021.  Video app TikTok and Nextdoor are also gaining viewers with 21% Americans using Tiktok while 13% users are on Nextdoor.